This case study is an analysis of smart device data to identify current trends and insights that can be applied to Bellabeat’s products for the purpose of marketing and increased customer satisfaction. Bellabeat is a women’s wellness company that creates innovative health and wellness products for women. Their high-tech and stylish devices collect bio-metric and lifestyle data to help women track their cycles, as well as their health and fitness goals. The Bellabeat product that will be the focus of this case study is the Leaf. The Leaf has a simple, stylish design that is customizable to be worn as a bracelet, necklace, or clip. It allows women to achieve their wellness goals by tracking their activity, menstrual cycle, mindful practices, and sleep habits. In this case study, I will be using r in Rstudio to clean, analyze, and visualize the data.